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How can I boost the sales on an E-Commerce site?

How can I boost the sales on an E-Commerce site?

Sumeed

Need the opinion for starting the new E-commerce website. Please help me how to increase my sales on my e-commerce website. Please! need your motivational comments. If anyone can do help, please. My website is lagging in sales these days I want to grow my website in minimal time.

blog time 01:39:pm 03 Feb, 2021

11 Responses

Fahad Hussain

Fahad Hussain

blog time 06:31:pm 03 Feb, 2021

Ecommerce Marketing Tips to Grow Your Business

  1. Real-time personalization

Track behavior &Understand the audience

Respond in real time

Measure analyze iterate

  1. Be wary of slow-selling items

If possible, consider stock items that are:

  • Perishable
  • Seasonal
  • Generate newer or updated versions
  1. Make your ecommerce website mobile friendly

Here are a few things to consider:

  • Make your site responsive
  • Make sure your site loads quickly
  • Optimize your mobile site and improve site search
  • Simplify the checkout process
  1. Adding live chat
  2. Use opt-in pop-up offers to convert users

Ch Javed

Ch Javed

blog time 12:42:pm 10 Mar, 2021

Hello! For starters, it would be super to understand what kind of site in question (online store or corporate site) and what percentage of conversion is currently. From experience, I can say that the average good conversion rate is 1-2%. Even if you are doing everything right, you can still expect to win the sale around 2% of the time. A 2% + conversion rate should be the baseline goal for your online store.

I am constantly working on improving the conversion and for myself, I have identified such an algorithm of actions. I hope the algorithm helps to find the reasons for the low conversion.

  • The targets audience

Check your site visits to the target audience. The first sign is not the target audience is a high rate of exit from pages (above 90%). I use Google Analytics for this task.

  • Usability audit

After conducting such an analysis, you can learn more about user behavior on the site, as well as errors in design or usability. For this analysis, I use the Plerdy click map.

  • Safe to buy from you

Indicate on the site more information about your partners and customers, if possible. Also, show customers that you have a return system. Describe in detail all possible ways of returning or exchanging goods.

  • High quality and unique product descriptions

Text, photos, and videos positively affect the conversion rate – if they’re of high quality. It’s better if the content is interesting and useful rather than explicitly selling something. For example, if you’re selling smartwatches, you might write a series of blog posts comparing new models or offer life hacks for athletes.

  • Do not let the client leave the site

To do this, I recommend using a pop-up at a discount or an interesting offer or to allow the user to save the contents of the basket and return to the site to immediately complete the purchase. For this, I use Smart pop-up forms.

  • Use Calls To Action carefully

From my own experience, I can say that CTA should be clear and understandable. On one screen of the site should be 1 call to action which has the main emphasis.

If the site has several calls for one action, you should check with the click card which works better and leave only it.

  • Motivate buyers to leave feedback

Give customers additional discounts or small gifts if he leaves a review on the purchased product. Be prepared that not all reviews will be positive. Knowing what users didn’t like, you can improve your service.

  • Place the product in the right place

Did you know that online stores also have the “right” place for a product to sell it faster?

The photo clearly shows that the first product on the list attracts more attention and will be bought much faster.

In general, you can focus on the following list. I divided it into several parts.

Checklist: actions to increase online store conversion

  1. Product card:
  • add the block “Similar products”;
  • post reviews;
  • record video;
  • add delivery terms;
  • indicate guarantees;
  • add the option “Buy in 1 click”;
  • launch a promotion;
  • prescribe the characteristics;
  • description of the goods;
  • Improve the quality of photos and increase their number.
  1. Category page:
  • add sorting and advanced filter;
  • think over the location of the goods;
  • optimize navigation;
  • place the Buy button on the photo;
  • pick up the main elements on the first screen;
  • make a selection of bestsellers.
  1. Basket:
  • add information about ordered goods;
  • set up the process of returning to the abandoned "Basket";
  • refuse compulsory registration for the purchase;
  • Simplify the checkout process.
  1. Mobile version of the site:
  • adapt the site to mobile devices;
  • use “lazy-load” of a photo;
  • make “sticking” CTA-buttons;
  • place goods in two columns;
  • Prescribe various types of mobile keyboards on checkout.
  1. On the site as a whole:
  • select the phone number and the “Call me back” block;
  • use the correct search on the site;
  • add chat;
  • change the header structure (top of the site) and the design of the thematic part of the main page;
  • motivate buyers to leave reviews;
  • optimize headlines;
  • check site loading speed;
  • publish reviews on external resources;
  • Indicate the benefits of the store in a visible place.

 

Alishba

Alishba

blog time 12:47:pm 10 Mar, 2021

Yes, there are several ways to boost the sales of your E-commerce website. Read till the end for a bonus tip.

  • Focus on creating a brand. For this, you need to have effective communication in all touchpoints. Have a dedicated customer care center to confirm orders and collect feedback
  • Do some aggressive content marketing on Facebook, Instagram, and TikTok. More content = More reach . You have a high chance of getting customers in an organic way. If you can hire a content creator, it's an added bonus. You can also hire influencers on that platform to boost your sales. You can test both attraction marketing and influencer marketing.
  • Hire good copywriters and upload high-quality product pictures. This is good for persuasion and sowing the seeds of desire in the customers. Furthermore, unique content and pictures make you look more professional. These are critical factors for sales and high converting e-commerce websites.
  • Timely delivery to retain customers. Never forget a thank you note and beautiful packages. Even bull shit/cow poop with beautiful packaging. Packaging creates a surprise element in this era of unboxing.
  • Learn the art of optimization of social media paid ads if you want to scale and enhance products. Try to source in greater quantity to boost profits. Alibaba .com is the best place to source products at a cheap price. From shipping to refund, everything is transparent there. Care should be taken to hire inspection companies before you source the products.
  • Retain customers through offers for second or third purchases through email marketing.
  • Collect video testimonials from customers in exchange for discount coupons and post them on your Facebook page and Instagram page. Social proofs are huge factors in conversion. In the era of the Internet, there are many fake e-commerce companies that are functioning everywhere. You need to be different through social proofs.

Aazal Chaudhari

Aazal Chaudhari

blog time 10:12:am 11 Mar, 2021

Marketing Tips to Help Boost E-Commerce Sales
1. Utilize Multiple Communication Channels
Trying to reach your customers strictly through your website isn’t enough. If you want to succeed online you need to be in as many places as possible. That gives you a much better chance of being found and discovered by new prospects.
• Start a blog where you can post articles about your products, services, and industry. Blogs are great for SEO and give you a better chance of getting found in online searches.
• Choose a few social media channels that suit your brand and start posting content there as well. Keep your content casual and make sure you’re not just pushing your products and services. Mix in posts that are entertaining and engaging as well.
• Start an email list and send regular newsletters to your customers that let them know about company news and promotions. This is a great way to ensure you stay top-of-mind with your most loyal customers.
2. Build Brand Awareness
Brand awareness has always been important, but it’s especially true when it comes to e-commerce. When you sell to someone in person, you have a chance to talk to them and build trust. Unfortunately, you don’t have that opportunity when you sell online.
So, you need to work on building brand awareness with your customers. That way, when they land on your website they’ll already know and trust your brand, making them more likely to buy from you.
Here are a few ways you can improve your brand awareness:
• Run Online Ad Campaigns: Utilizing online advertising, such as Google Ads or Facebook ads, will allow you to be seen by more potential customers. Even if someone doesn’t click on your ads you’ll start to become familiar to them, which is the first step in building your brand recognition.
• Create Quality Content: Great brands aren’t just looking to sell their products. They also inform and educate their customers. By producing content (either on social media or your blog) that genuinely helps people you’ll be able to build trust and establish yourself as an authority in your industry.
• Engage with Your Customers: Reply to comments on social media and your blog, or see if people are discussing your products on forums and get involved in the conversations. If people can actually talk to you they’ll realize they’re speaking with a real human, rather than just a faceless business.
3. Analyze Your Competitors
There’s no reason to reinvent the wheel. There are likely plenty of competitors in your industry that are already selling online and finding success. So, it’s a good idea to have a look at what they’re doing to see if you can replicate any of their strategies.
Do a Google search to find similar e-commerce stores and have a look at their websites. Go through the buying process to see what the experience is like. Are they doing anything differently than you? Do they offer any features that you’d like to add to your own site?
Better yet, if you have access to a competitor intelligence tool like Ahrefs, SEMRush, or Buzzsumo, you can look up exactly who your closest competitors are.
You can also analyze sellers on Amazon who are selling products similar to yours. The great thing about this is there are a number of Amazon product research tools available that will allow you to see what tactics sellers are using to promote their products on the platform.
4. Customer Research
Do you know who your ideal customer is? Do you know what demographics are most likely to buy your product? If not, you’re at a significant disadvantage when it comes to marketing and promotion.
Luckily, there are a number of ways to track this information online and pinpoint which groups are generating the most sales. This allows you to optimize your tactics and target those who are most likely to buy from you.
Here are a few tools to help you with customer research:
• Google Analytics: By connecting your e-commerce site to Google Analytics, you’ll be able to see how people are finding your site. You’ll also be able to see where your visitors are located, along with a host of other information about your website traffic.
• Google Webmaster Tools: This is another important tool you should set up, as it lets you see what keywords people are using to find your store.
• Google Trends: Type your products and services into this tool to see who is searching for these items. You’ll also find related terms that you can add to your marketing.
• Facebook Ads: Do you want to make sure you’re always targeting your ideal customer with ads? Use Facebook’s lookalike audience feature when creating your ads to target people with the same characteristics as your Facebook followers.
5. Create a Good Shopping Experience
Increasing your e-commerce sales isn’t just about getting customers to your website. You also need to make sure you can generate conversions once they get there. To do this it’s important that you provide your customers with a seamless shopping experience.
Make sure you have a good navigation system in place. Customers should be able to quickly find what they’re looking for. To make things even easier, include a search feature so customers can type in the products they want.
Once someone is ready to buy, the process needs to be simple. Offer as many forms of payment as possible (credit card, PayPal, Apple Pay, etc.) and ensure your instructions are easy to follow.
If possible, let customers check out as guests rather than registered users to make the process even quicker. The easier it is to buy from you the better the chances are that your customers will complete their transactions.

6. Test and Analyze Your Strategies
No one gets it completely right the first time. Even if your initial e-commerce strategies are successful there will still be room for improvement. This is why it’s so important to keep testing to ensure you’re getting the most out of your online store.
Here are some things to look at:
• The Conversion Rates of Your Ad Campaigns: Identify which campaigns are working and which ones aren’t. You can then make adjustments to campaigns that are underperforming or simply abandon them and focus on the ones that are driving sales.
• The Conversion Rates of Your Landing Pages: Are people that land on your website actually buying anything, or are they clicking away? Look at the numbers and see if there pages that could be improved to generate more sales.
• Cart Abandonment: How many people add items to their cart only to leave before making a purchase? If this number is high it may indicate there’s a problem with your checkout process.
A good strategy is to run multiple ads with relevant landing pages at once, then A/B test them to see which ones generate the most conversions. This takes the guesswork out of the equation and allows you to quickly see what’s working.

 

Hunain Khan

Hunain Khan

blog time 11:17:am 11 Mar, 2021

ways to increase e-commerce sales

  1. Simplify the design of your website

The main reason why search engines like Google are much higher than search engines like Yahoo! is because the design of the former is more concise. When you visit Yahoo!, You are bombarded with advertisements, news articles, and links to... "stuff". There is a search bar in this irreverent mess.

The same principle applies to your own website. Make it easy for consumers to buy what they want, browse and compare products, and then pay. The more they have to navigate and the harder they try, the less motivated they will actually complete the sale.

  1. Load your site quickly

If you are good at web development, focus on AngularJS. This is a framework to help you create single-page applications (SPAs), which means that the page loads once instead of refreshing the browser every time the user clicks on something. It’s a little bit to learn, but you can either learn it yourself or hire someone to help you learn it.

It is tempting to start using all the fancy stuff of AngularJS, but keep it simple so that the website can load quickly (remember, every second is important, your users don’t have the patience to load the page every second). Minimize the number of scripts you use, adopt good CSS practices, use hypertext transfer protocol compression, avoid using flash memory, and use JPG files instead of Papua New Guinea files

  1. Use third-party services to upsell

There is no doubt that you have practiced a lot of writing excellent, best-selling works. But don't stop there: do your best to go further. Some apps allow buyers to see alternative products to the product they choose after they reach the checkout process.

Why are you doing this? It's very simple. They may not choose the product with the highest profit margin, allowing you to provide other products that can increase your profit margin. The best thing about these apps is that you can also set parameters so that I don’t recommend products or run BOGOF sales only when the shopping cart reaches the minimum currency amount.

  1. Turn abandoned trolleys into paid trolleys

According to a study by the Barnard Institute, about two-thirds (!!!) of shopping carts are discarded at the checkout counter. Two thirds! This is huge because it means you can only get one-third of the possible purchases. There are many ways to correct this, whether it's running a small email campaign to gently push customers to complete their purchases, or putting some extra discounts at the checkout counter to attract them to "pay" (such as free shipping), Still offering discounts to reduce total costs.

  1. Social media: learn it, love it, use it

When it comes to increasing e-commerce sales, continuing to talk about how important social media seem to be a cliché. But if this seems to be the case, it is because it is too important and the utilization rate is too low.

What we mean is that you should have an Instagram account to display product photos (that is, try to use filters to show how your products are used in real life), open a Facebook store, and be a bit thick with your Twitter account Face it, create an account on Etsy and show your inventory on Pinterest. You can use a lot of tools, so use them as much as possible.

Ahmed Mustaqeem

Ahmed Mustaqeem

blog time 01:49:pm 13 Mar, 2021

Establish a strong committee structure

Providing reliable commissions will greatly improve the quality of affiliate marketers who want to work with you. The average e-commerce affiliate commission rate should be between 5 and 15 percent. There are several factors that should play a role in the alliance committee, including:

  • Industry application
  • Prices and product profit margins.
  • The value of alliance partners.

If you are just starting out, establishing a strong commission rate is more likely to attract high-quality affiliates. Another affiliate marketing trend is to check your competitors in your niche market and start your plan with the strongest commission you can afford. You can also create custom commission structures for different affiliates because you won’t just use the public sale.

Since the affiliate commission is paid after the sale, you can calculate your cost of sales (COGS), profit margin, and affiliate commission to generate a reliable return on investment.

Find influencers to promote your products

Find websites and affiliate bloggers whose audience is consistent with your target market and invite them to become members. Payment products such as Linkdex and AffiliateRecruitment.com can help you connect with potential affiliates whose blog or website meets your needs. You can also try a basic Google search to find out what you think your target audience is. To connect with influencers, you can use cold email templates to reach them. Be sure to join your plan by offering competitive commission rates, free products, and other rewards to get their attention.

Regularly contact your affiliates

Maintain open communication with your affiliates. They should know about upcoming products, products you promote on social media, banner ads, and product feature videos. Ask them what they need to simplify the conversion. You can set up a standard monthly meeting to talk to them on a regular basis. You should also provide them with the best conversion landing page, offers, and rewards to attract them to promote you. If a particular affiliate is driving a large number of e-commerce orders, make sure to reward them with better commissions, exclusive offers, or free products. Make sure to diversify the number of branches you work with. You don’t want to rely too much on a few affiliates, but have a wide range of partners so that if you decide to leave your plan, your income will remain stable.

Focus on High AOV Products:

According to recent statistics, the best performing e-commerce companies have an average order value of $82. Increase revenue by letting your affiliates know which products bring the highest AOV and focus on these products. Affiliates can promote products and direct traffic to your website, but to generate conversions and increase your AOV through offers, please follow the steps below:

• Free shipping threshold (free shipping on all orders over $50): A retail research showed that 10 out of 9 online shoppers report that free shipping is the biggest motivation for them to make a purchase.

• Minimum purchase discount: Shoppers like to feel that they are reaching an agreement. Incentives with discount standards. For example, get 50% orders over $10, or get 100% orders over $20.

• Offer discounts for first-time buyers: Encourage new customers to provide 10-20 discount coupons for their first purchase when they provide their email address.

Seasonal shopping

58 online sales during the November-December period increased by 1 billion days in 2017. Create a seasonal shopping promotion calendar and share it with your affiliates. Built around Cyber ​​Monday. Cyber ​​Monday 2017 is the biggest online shopping day in the history of the United States, with depreciation of 659 million.

Cyber ​​Monday bestsellers include:

• Video game system.

• Toys (collectible figurines, Hatchimals).

• Apple AirPods.

• Streaming media devices (Google Chromecast and Roku).

• Video games.

Focus your seasonal promotion calendar on items that you have fully stocked, "re-release" items (the last season quantity you need to sell), or new product launches. Many e-commerce merchants spend one week each month on promotional activities, so make sure to stay at your best during retail holidays and when discounts should be offered throughout the year.

Create text ads and banner ads

regardless of whether your promotional calendar is centered on holidays or business cycles, create text and banner advertising campaigns to coordinate with your affiliates to promote customer decision-making.

• Users who use banner retargeting are more likely to convert 70%.

• Banner ads have a 33 percent higher response rate than billboards.

Use the following four tips to create effective banner ads to supplement affiliate marketing traffic:

• Have a clear brand. If online shoppers can’t tell who to advertise to them, they won’t click through to your website.

• Keep things simple. Communicating your message concisely and concisely will attract consumers.

• Use animation. It’s hard to ignore the on-screen action, so if it works for your brand, include animation in your banner ads.

• Include calls to action. Online users will follow your leads. Give them the next step.

Social media promotion

Use Facebook, Twitter, and Instagram to promote products promoted by your members. Surround your affiliate marketing activities with eye-catching photos, product reviews, or posting videos. Make sure to share content that promotes your products from your members.

Use cashback and loyalty sites

Thanks to coupons and cashback rewards, cash back, and loyalty sites are popular with online shoppers. These loyalty sites provide customers with a portion of the sales commission, so they build a loyal customer base. They can also generate a lot of traffic and can bring significant sales to your product pages.

Use coupon sites

Coupon affiliate marketing allows you to work with multiple sites instead of a one-to-one situation. You provide promotional codes or affiliate marketing links (traditionally used to track conversions so that affiliates can earn conversion credits) to the affiliate network and then transfer them to large coupon sites. With the coupon affiliate website, your brand influence will grow substantially because you have the right to get online shoppers you never thought of. Some of the most commonly used coupon affiliate marketing websites include: Please note that these affiliate companies are coupon sites, so you need to provide a discount to use the service.

E-commerce affiliate marketing:

summary shoppers will continue to turn to the Internet and influencers to guide their e-commerce purchases. Remember that affiliates represent your brand, so make sure they match your core values ​​and image. Knowing which affiliate tools you can trust and how to incorporate affiliate marketing into your overall sales strategy will enhance your e-commerce business and drive more sales.

Mahir Arzu

Mahir Arzu

blog time 12:02:pm 15 Mar, 2021

Master these 11 strategies to quickly increase your e-commerce sales by 50%

With the rapid development of online marketing models, there are now more e-commerce stores than ever before. The Nasdaq report pointed out that by 2040, e-commerce will promote up to 95% of shopping.

This means that there is room for growth in e-commerce, and at the same time, it also means more competition. In fact, research shows that an estimated 80-97% of e-commerce companies have failed.

So, how to increase e-commerce sales and elevate your business to a new level? Today, the 6-year foreign trade promoter has counted 11 marketing strategies related to e-commerce for everyone.

  1. Invest in advanced Google Ads

What are Google Adwords and why are they so important to increase your business’s e-commerce sales? Google Ads are ads created using keywords and specific audiences. Once published, they will be displayed on the Google platform, such as ads displayed on other local or global websites through the Display Network and Google’s AdSense program. Google ads are very effective and can:63% said they would click on paid ads in Google search results55% of people who click on Google search ads prefer text ads on that network49% click on text ads91% is the average click-through rate (CTR) of the Google search network when creating Google Ads, some factors must be considered: Is it affordable? Google Ads is very efficient, but it is also a paid platform that can flourish in a huge advertising budget. Unlike Facebook and Instagram ads, you only need to spend less than $100 to start seeing results, while Google Ads needs more.

2. Push more Facebook and Instagram redirect as

Facebook and Instagram retargeting ads can help you increase e-commerce sales because you strategically place ads in front of potential customers who have interacted with your e-commerce store, so they are quite familiar with you. Social media retargeting ads allow you to show ads only to users who have visited your website but have not yet converted (meaning they have not made a purchase). By adding a simple tracking pixel to your website, even if you are completely anonymous, you can track the ads of these lost visitors on the web. For example, if you decide to buy some beauty products for your next holiday and visit Nordstrom's website, for some reason, you can shop without buying them. A few hours later, when you scroll through the feed on Facebook, you will see this ad below, repositioning your location, and reminding you to buy based on items you were previously interested in. This is how redirection works and why it is so effective.

3. Simplify the checkout process

In addition to increasing sales, it is also necessary to prevent the shopping cart from being abandoned. People visit your e-commerce store here to add items to the shopping cart, but they never complete the purchase. Abandoning the shopping cart is much more common than you think. In fact, seven out of ten tourists check out without making a purchase. There are many factors that cause this situation, plus a complicated checkout system. By optimizing this part, you can make the checkout easier and help you prevent more consumers from leaving. Good people find that if you can increase the checkout completion rate by even 5 or 10%, then your return on investment can be very different. Whether you are using an e-commerce store builder or writing website code from scratch, here are some key ways to optimize your checkout page: Add guest checkout as an option: No matter how easy it is, some people prefer to get in and out of an e-commerce store without adding an account creation step, so give them the option of guest checkout. Get their email to verify their order so that you can entice them to make other purchases because they will most likely create an account. Show trust signals throughout the checkout process: Trust is an important factor in an e-commerce store, so make sure to add the credit card logo and other trust signals on the relevant pages of the checkout process. Keep it simple and less is more, so make sure your checkout page is not cluttered. The header or footer is removed, so customers are not easily distracted. Keep the back button fully functional. Some people want the option to be easy to edit, go back and add products to their shopping cart. When you delete the "back" button or no edit button, you are more likely to exit the checkout process completely.

4. Investment upgrade function

Upselling features are easy to overlook, but they play an important role in marketing your store and social media, email marketing, and products beyond advertising. Upselling is the art of persuading website visitors to buy more products than they initially expected. You can do this by offering bundles, discounts, using FOMO notifications, and personalizing the various stages of e-commerce marketing channels and e-commerce store pages.

5. A/B test your popup

The welcome pop-up that is triggered when a new website visitor lands on your site helped us increase the conversion rate by 33%. The pop-up window filled the entire page with a specific CTA. The pop-up window immediately decides to attract the interest of new visitors, whether they decide to leave your site accidentally or intentionally. This allows you to keep it on your e-commerce site through irresistible offers or gifts.

Aleey Fiaz

Aleey Fiaz

blog time 12:10:pm 15 Mar, 2021

The best SEO tips to increase sales in an e-commerce store

SEO is a popular marketing method that can help brands and companies grow organically by getting the highest ranking on SERPs. The higher the ranking of a website on the SERP, the greater the chance of getting more traffic. According to research, it is proved that the click-through rate of organic results is 90% higher than that of paid results. One of the main advantages of SEO is that if you rank higher in SERPs, you can get more traffic and sales without investing a lot of money. Before starting to implement an SEO strategy on an e-commerce store, it is important to be aware of the following fact: "SEO is simple in theory, but very competitive in practice." This is because Google defines different factors to analyze the website and rank first in the SERP.So let's talk about effective e-commerce SEO tips that will definitely increase the sales of your online store.

Tip 1: Keyword research

Keywords basically search queries that people use to search for products on Google. Finding the best and relevant keywords for your website is crucial because it is the foundation of an SEO strategy. Now, there are two types of keywords: brand and non-brand. Brand keywords are good for you because they can bring you better conversions because the customers you get from these keywords understand your business and are specifically looking for your company. It is obvious from the above statement that you can get good conversions through branded keywords, but this does not mean that you don’t have to focus on non-branded keywords. Non-branded keywords are also important to you because they will introduce your business to new customers who are looking for some of the products/services you offer. These keywords can help you expand your market share and increase brand awareness online. Once you expand your market, these new customers will get to know you and start searching using brand queries. Therefore, please consider both types of keywords. In order to conduct keyword research, you can use Google Keyword Planner, SEMrush, Ahrefs, Uberuggest, keywords everywhere, and choose the relevant best keywords. After finalizing the keyword, please place it in the meta tag, title, product description, image alternative text, and URL to get effective results.

Tip 2: Attract content

Before creating an audience, you must first understand what type of content they are looking for. Remember one thing, you are communicating with your audience through content. Therefore, include a blog section on your e-commerce website and create useful, useful, and engaging content. Before writing content, do some research on the types of content people are looking for related to your niche. For this, you can check the competitor's blog section, and you can also use Google, Ahrefs, Buzzsumo, Google Trends to learn about trending topics. This will help you compete with your competitors and win the game! When writing content, make sure to avoid mentioning unrealistic expectations or facts, as this will mislead your users and they may not return to your site again. Just focus on creating content types, which will help build your brand authority in the market and cultivate trust in your brand in the long term.

Tip 3: Social media integration

Nowadays, every business creates accounts on different social media platforms (such as Facebook, Pinterest, Instagram, and Twitter) because most people are on social media. They spend most of their time on these platforms, which is a great way to connect with new customers and increase sales. Whenever a new customer contacts you, the first thing he needs to do is to check your social media platform. If you are active there and publish new content regularly, sales opportunities will increase because customers begin to trust you. Stay active on social media and interact with your audience, as this will help build a strong relationship with your audience. Therefore, integrate social media platforms with your website and advertise your products for free.

Tip 4: Product page optimization

In an e-commerce store, the product page is very important. To optimize it, first find the most relevant keywords for each product page of your website. After you find the best keywords, include them in the product description, meta tags, and title tags. Remember one thing, in order to improve your SEO strategy, optimizing each product page is crucial. This will help potential customers easily find your product online.

Tip 5: Expand your business globally

Maybe at this point, you are not a large e-commerce store. But you dream of expanding your business globally. Obviously, to get there, you have to invest some money in paid marketing and advertising promotions. Before investing, please try some free things, which will also help you judge whether you can compete with global competitors. To do this, please contact international brands such as eBay and Amazon to see if they allow you to sell products. Just list products and services in the portal and see if they can be accepted internationally. In addition, you will also understand which markets are most suitable for positioning.

Faisal Sheikh

Faisal Sheikh

blog time 01:01:pm 19 Mar, 2021

How to use social media to boost sales and improve SEO

Everyone is on social media, so it's no surprise that it will have a profound impact on your sales and SEO. With the right strategy, you can see your profits and growth, as well as your domain authority and ranking rise. Success on social media depends on a visible brand image and high-quality content – ​​and this effort has paid off. To that end, here are some ideas to help you get started.

Know the correct platform to use

Not every social media platform is created equal. Some are great choices for small businesses and lifestyle products, while others are more suitable for B2B companies and professional services. Social media can do wonders for your search engine optimization and sales, but only if you are in the right place. Take some time to determine where your target audience likes to spend time and focus.

Build and grow your community

The number of your followers and relationships can have a significant impact on your ranking. Think about it: a company with 50 fans will get the same participation and permissions as a company with more than one million fans. It's not as easy as buying thousands of followers: Google knows the quality of your followers. Instead, you need to grow your community organically. This is a slow process, but if you align with your strategy and posts, it can be effective. From publishing unique, interesting, and useful content to talking to customers, there are many steps you can take to gradually attract more followers. However, your community doesn’t just stop at fans. Effective use of social influencers can be very powerful. According to a study, nearly 40% of Twitter users want to buy products after seeing influential posts about it. This is a great way to increase sales. Develop an influencer marketing strategy and pay attention to it as the customer base grows. You can try different methods: show your products in photos or videos of influencers, or let them post your experience. You can also view more natural social proof content, such as comments or tutorials. You should also consider how influencers can provide you with authentic and high-quality links. By posting great content in the same online space they use, you will most likely get their attention and share your work via social media and (if you are lucky) their high-value personal website.

Encourage participation and social sharing

On social media, people want to see new content on a regular basis. You need to create a social editorial calendar to meet demand and make sure you publish relevant content. By doing this, you can encourage more websites to link back to the content you created. As you start adding multiple external links, your authority will increase accordingly. However, this increased authority will not stop due to external links. Social sharing is equally important for verifying your brand or content, and can increase your domain name authority. Therefore, the more people you can like and share your posts, the better. There are several ways to do this, from posting relevant, interesting content to organizing "like and share" contests. The more people sharing your content, the more new followers you receive, the more followers you get, and the more shares you get. This is a cycle that will feed itself and ultimately produce a solid, participatory community.

Listen to the conversation

Social media is a great way to listen to customers' opinions and gain insights into their thoughts. This is a treasure trove of data waiting to be unlocked: you can find a lot of information about your brand, competitors and industry. In addition, you can also look at the type of content your followers are looking for and find gaps in your content portfolio. If your business model has been established, then social listening is a good way to solve the troubles of potential customers. Understand their problems and see if your product or service can solve them. You can even create something brand new around the bulb to better meet their needs. If you are struggling to acquire a brand new business, or start buying a store as an asset purchase (website flipping is already common in the e-commerce world-find a merchant with less than $5,000 and get a profit of $2,000 from the sale to 6,000 Selling in dollars, and so on, then you will benefit a lot from the existing conversations of people in your target market. When you start to develop a comprehensive marketing strategy, you will have a comprehensive understanding of what your target audience is looking for.

Work with your customers

Working with customers is an effective way to increase sales using social media. According to a study conducted by Olapic, 70% of American consumers are more likely to purchase products after seeing relevant or positive images created by other customers. We all know how the customer’s buying process works, and it often involves careful research on the product-usually involving content written by other consumers. These customer-generated reviews can help alleviate anxiety and worries about buying from new brands or investing in expensive products. If you can encourage your customers to share their comments, posts, and pictures, then you will have a set of user-generated content for you to use. You can share it yourself, or you can repost directly from the client’s account. If you are good at interacting with the audience, you can win some strong brand advocates.

Investment advertising

If you are creating great content and interacting with your followers and customers, but still haven’t seen a significant increase in followers, then you should consider social advertising. This is an effective way to attract new audiences who may never find you by chance, and increasing visibility will be a huge help in boosting sales. Please note that the platform has different advertising methods. On Instagram, you can display your content in stories and people’s feeds, while on LinkedIn, in addition to distributing sponsored posts, you can also send direct messages via InMail. Social advertising is usually the best way to bring new or unknown businesses into online prominence.

 

Usama Waseem

Usama Waseem

blog time 12:24:pm 06 Apr, 2021

HOW TO STIMULATE ONLINE SALES AND INCREASE GROWTH

Statistics show that 96 percent of Americans with internet access have made at least one online purchase in their lifetime and 80 percent made an online purchase in the last month, e-commerce companies can take advantage of this trend by optimizing their websites for more sales. So, if you want to generate more online sales and leads for your B2B and B2C website, consider the following 15 tips.

1. Transparent prices

Be honest and open about the product prices on your website. According to a Baymard Institute study, the main reason online shoppers abandon their shopping cart is high additional costs. Researchers found that 60 percent of respondents had abandoned a cart due to high additional costs. You don't necessarily have to offer free shipping, but you should clearly show the true cost of your site's prices and all associated costs.

2. Display trust seals

First-time visitors are often reluctant to purchase products from a new website, lest their personal information is stolen or used for nefarious purposes. This should come as no surprise given that 32 percent more sites were compromised in 2016 compared to 2015. To convert these B2B visitors into customers, you need to show them that your site is trustworthy. If they trust your site, they will be more confident about entering their credit card information and buying your products. As explained by CrazyEgg, displaying trust seals like Norton, McAfee, TRUSTe, Better Business Bureau, and Thrawte on your website will make it more trustworthy in the eye of visitors.

3. Allow guest purchases

Don't make the mistake of forcing visitors to create an account when buying your B2B products or submitting a lead on your site. In the same Baymard Institute study cited earlier, forced account registration was the second most common reason for cart abandonment, with 37 percent of respondents abandoning their carts for this reason. Not every visitor wants to jump through the hoops of account creation. In fact, many will leave if this is a purchase requirement. To boost website sales, visitors can purchase the products from your site without registering an account.

4. Target existing customers

Rather than strictly selling your site's products to new customers, consider selling them to existing customers as well. According to the Harvard Business Review (HBR., Selling to existing customers is five to 25 times cheaper. Assuming you have customer email addresses, you can send them promotional messages promoting your site's products.

5. PPC Marketing

You can drive tons of highly targeted traffic to your site and grow your business by using pay-per-click (PPC) marketing. PPC platforms like Google AdWords and Bing Ads only charge advertisers when someone clicks on their ad Best of all, you can specify the keyword searches to trigger your ad impressions, ensuring high-quality traffic for your ecommerce site. For example, if your site sells custom iPhone cases, you can target keywords like "custom iPhone case "and" buy iPhone case. "Depending on the match type you choose, your ads will be seen by users searching for these keywords or will close variations of them. According to Power Traffick, businesses make about $ 3 for every $ 1.60 spent on AdWords. While there is no guarantee that you will experience the same results, PPC marketing for B2B is undoubtedly one of the best ways to increase sales.

 

Amjad Ali

Amjad Ali

blog time 04:37:pm 09 Apr, 2021

Affiliate Marketing for E-commerce: 10 Ways to Increase Sales

For e-commerce business owners, it is difficult to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to USD 680 million.

By leveraging the power of influence, understanding the products to be promoted, and creating advertising campaigns to support the work of your affiliates, you will see a significant increase in sales. Join 81 percent of brands that utilize affiliate marketing and implement these 10 tricks to increase revenue.

Work with reliable affiliate marketing tools

Use affiliate marketing tools to connect with affiliates in your niche market. Some of the more prominent e-commerce affiliate marketing tools include Amazon, Avantlink, Clickbank, Radius of Influence, Rakuten, and Shareasale. These companies act as intermediaries between you and the affiliates, introduce you to how affiliate marketing works, and help you start or improve your affiliate marketing.

Establish a strong committee structure

Providing reliable commissions will greatly improve the quality of affiliate marketers who want to work with you. The average e-commerce affiliate commission rate should be between 5 and 15 percent. There are several factors that should play a role in the alliance committee, including:

• Industry application

• Prices, and product profit margins.

• The value of alliance partners.

If you are just starting out, establishing a strong commission rate is more likely to attract high-quality affiliates. Another affiliate marketing trend is to check your competitors in your niche market and start your plan with the strongest commission you can afford. You can also create custom commission structures for different affiliates because you won’t just use the public sale. Since the affiliate commission is paid after the sale, you can calculate your cost of sales (COGS), profit margin, and affiliate commission to generate a reliable return on investment.

Find influencers to promote your products

Find websites and affiliate bloggers whose audience is consistent with your target market and invite them to become members. Payment products such as Linkdex and AffiliateRecruitment.com can help you connect with potential affiliates whose blog or website meets your needs. You can also try a basic Google search to find out what you think your target audience is. To connect with influencers, you can use cold email templates to reach them. Be sure to join your plan by offering competitive commission rates, free products, and other rewards to get their attention.

Regularly contact your affiliates

Maintain open communication with your affiliates. They should know about upcoming products, products you promote on social media, banner ads, and product feature videos. Ask them what they need to simplify the conversion. You can set up a standard monthly meeting to talk to them on a regular basis. You should also provide them with the best conversion landing page, offers, and rewards to attract them to promote you. If a particular affiliate is driving a large number of e-commerce orders, make sure to reward them with better commissions, exclusive offers, or free products. Make sure to diversify the number of branches you work with. You don’t want to rely too much on a few affiliates, but have a wide range of partners so that if you decide to leave your plan, your income will remain stable.

Focus on high AOV products

According to recent statistics, the best performing e-commerce companies have an average order value of $82. Increase revenue by letting your affiliates know which products bring the highest AOV and focus on these products. Affiliates can promote products and direct traffic to your website, but to generate conversions and increase your AOV through offers, please follow the steps below:

• Free shipping threshold (free shipping on all orders over $50): A retail research showed that 10 out of 9 online shoppers report that free shipping is the biggest motivation for them to make a purchase.

• Minimum purchase discount: Shoppers like to feel that they are reaching an agreement. Incentives with discount standards. For example, get 50% orders over $10, or get 100% orders over $20.

• Offer discounts for first-time buyers: Encourage new customers to provide 10-20 discount coupons for their first purchase when they provide their email address.

Seasonal shopping58 online sales during the November-December period increased by 1 billion days in 2017. Create a seasonal shopping promotion calendar and share it with your affiliates. Built around Cyber ​​Monday. Cyber ​​Monday 2017 is the biggest online shopping day in the history of the United States, with depreciation of 659 million. Cyber ​​Monday best sellers include:

• Video game system.

• Toys (collectible figurines, Hatchimals).

• Apple AirPods.

• Streaming media devices (Google Chromecast and Roku).

• video games.

Focus your seasonal promotion calendar on items that you have fully stocked, "re-release" items (the last season quantity you need to sell), or new product launches. Many e-commerce merchants spend a week each month on promotional activities, so make sure to stay at your best during retail holidays and when discounts should be offered throughout the year.

Create text ads and banner ads

Regardless of whether your promotional calendar is centered on holidays or business cycles, create text and banner advertising campaigns to coordinate with your affiliates to promote customer decision-making.

• Users who use banner retargeting are more likely to convert 70%.

• Banner ads have a 33 percent higher response rate than billboards. Use the following four tips to create effective banner ads to supplement affiliate marketing traffic:

• Have a clear brand. If online shoppers can’t tell who to advertise to them, they won’t click through to your website.

• Keep things simple. Communicating your message concisely and concisely will attract consumers.

• Use animation.

It’s hard to ignore the on-screen action, so if it works for your brand, include animation in your banner ads.

• Include calls to action. Online users will follow your leads. Give them the next step.

Social media promotion

Use Facebook, Twitter, and Instagram to promote products promoted by your members. Surround your affiliate marketing activities with eye-catching photos, product reviews, or posting videos. Make sure to share content that promotes your products from your members.

Use cashback and loyalty sites

Thanks to coupons and cashback rewards, cash back, and loyalty sites are popular with online shoppers. These loyalty sites provide customers with a portion of the sales commission, so they build a loyal customer base. They can also generate a lot of traffic and can bring significant sales to your product pages.

Use coupon sites

Coupon affiliate marketing allows you to work with multiple sites instead of a one-to-one situation. You provide promotional codes or affiliate marketing links (traditionally used to track conversions so that affiliates can earn conversion credits) to the affiliate network and then transfer them to large coupon sites. With the coupon affiliate website, your brand influence will grow substantially because you have the right to get online shoppers you never thought of. Some of the most commonly used coupon affiliate marketing websites include:

• RetailMeNot

• Featured offers

• TechBargain

• EBATESPlease note that these affiliate companies are coupon sites, so you need to provide a discount to use the service.

E-commerce affiliate marketing: summary

Shoppers will continue to turn to the Internet and influencers to guide their e-commerce purchases. Remember that affiliates represent your brand, so make sure they match your core values ​​and image. Knowing which affiliate tools you can trust and how to incorporate affiliate marketing into your overall sales strategy will enhance your e-commerce business and drive more sales.

 

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