E-commerce world is flourishing at a pace where it is hard to sustain your market position and carrying out a strong marketing campaign is the only possible solution. Due to strong market competition and the number of available shop options, it has become difficult to retain the customers and the astonishing card abandonment rate of 69.2% signifies it. In order to approach the audience and increase the sales, a variety of marketing strategies are required. By marketing your business, it does not mean that you have to bombard the customers with products and offers – smart approach is required!
Any online store can promote their business without hiring the services of an expensive agency. The 5 marketing tips given in this article are very easy to follow and they don’t put a hole in your pocket too. Sellers implementing these tips will have a strong marketing strategy at the end of the day.
Go Social with Social Media
Social media is the real media these days and what conventional media can do, social media can do better! Having a strong social media marketing strategy is essential. You have to be proactive on social media and need to have knowledge of the customers’ active hours. Posting regularly on these hours can help you reach more buyers and engage customers as well.
Use PPC Advertising
Abbreviation of pay per click, PPC is a strong tool in online advertisement. It is a type of marketing where companies only pay for clicks that the ad has received. Using this tool, businesses can evaluate if the traffic received by the ad is worth the money spent. There are different PPC platforms available but the most effective is Google AdWords. Since it is a product of Google, it generates great results.
Devise SEO Strategy
Having an e-commerce store has its own pros and cons and a major disadvantage is that you have to build the repo of your store from scratch. Whereas established stores have their own online presence which is hard to beat. With that being said, it depends on how you optimize your store by incorporating the SEO keywords in your product listing titles as well as descriptions. Doing so, you will be able to drive more traffic to your website and boost the sales of your business. There are different tools you can use to identify the keywords including Ahrefs and Google.
Create an Official Blog
Creating a blog may sound outdated but it is still very much effective to drive more sales and increase the revenues. What you need to do is create an official blog for your online store and use it to target keywords and promoting your business. A blog increases the ranking of a website and helps in boosting the traffic as well.
This tip can be utilized on both the store website and the blog. You can ask your customers to subscribe to the blog or website to get regular updates using their email. It will give you a chance to send them promotional emails and create a large customer database.
Using these tips, you can save a lot of money from hiring a digital marketing agency and perform these tasks on your own. Not only will the ranking of website improve, but you will also gain a lot of customers.
Ecommerce platforms are always on the lookout for converting their visitors to customers. A few suggested readings may help you out.
5 steadfast ways for CRO
9 ways to increase traffic on your website