If you run a business, you might have received many calls from software houses who offered you to build a website at an affordable price but you turned them down, thinking why do I need a website to promote my business?
Today, I am writing this blog to answer the most common question asked. Having a website in today’s time is as mandatory as having a smartphone or a laptop. Covid not only changed our way of shopping and lifestyle but has also dramatically changed how we run our business nowadays. With almost every entrepreneur taking their business online it is not wiser for you to keep your business offline. The competition is fierce and demanding. In today’s time, people prefer to save their time and energy by shopping online.
By not building a website, you have a higher chance of losing a potential customer. Those calls that you turned down are not money-making gimmicks but a way of increasing your sales and leads. One of the most common benefits of having a website for the business is that it allows you to save money on all the paper Ads, by taking your business online you are saving trees too.
Having said that, if you cannot find a reliable web designer for your website, you don’t need to stress yourself by wondering how to create a website for your shop within 5 minutes as Farosh makes it a possibility with zero to the minimum investment. Moving on forward, allow me to bring the benefits of creating a website for your shop into the limelight.
Bring Convenience to Your Customers
The idea is quite simple. To bring relief to your customers in their time of desperate need. When you own a physical store, you are restricted by providing your products or services till a certain time. You cannot make a sale or reach out to a customer beyond that timeline. But with an online presence, you can easily offer your business to them 24 hours without any restrictions, making your sales run more than a cliché period of 10 hours.
Customers like an instant solution to their problems and reaching out on your website and finding a quick solution will save them time and energy.
Educate Customers about your Products
Whenever your mind wanders thinking about why I need a website to promote my business, think about this major advantage that I am going to share with you right now. You can exchange information about your venture and a lot more with your customers without any trouble.
For instance, you can showcase all of the products under several categories along with their variants and other facts such as their availability, sizes, etc. You can create contact forms, through which you can gain their contact details which will make it easier for you to get in touch with them in case of special promotions. You can also promote your social media handles and build a blog that features all the trending topics going around the world, to encourage communication with your customers.
You Save Money
You can ditch the old-school Brick and Mortar model and save more of your hard-earned money. This will also allow you to save on extra costs or large investments such as monthly salaries and electricity bills. You will also do a great favor to your clientele by saving them time and energy. As they no longer had to waste their strength and mind peace in finding parking or standing in a long queue of cash registers.
They can easily add a product to their cart and pay with ease from the comfort of their home.
Your Business gains the Potential to expand
With a physical store, you are only limited to a certain radius. Chances are those who live in the area nearby your store will be the only ones who will visit your store to make a definite purchase. But with an E-commerce store, one of the major benefits of having a website for the business is you can reach your potential customers beyond a certain radius or a limit. You can target customers not only in your city but nationwide as well. As soon as your business starts growing, you can take it internationally too.
Know Your Customers
A digital shop online will allow you to use tools that can enhance facts about your customers, which will help you to understand your buyer and act as one of the most practical benefits of creating a website for your shop. You can use tools such as Google Analytics to have a better understanding of the research on your customer’s habits, lifestyles, and much more.
This will easily help you recognize which products of your shop need to be advertised on your customer’s news feed or search engine results page.
Advertising is the Key to Healthy Income
Increasing customer flow to an offline store is a hassle. You print thousands of ads in the paper or run expensive ones on a TV channel but yet fail to acquire a definite purchase and your store ends up looking like a jobless site.
Needless to say, sometimes you end up paying more than the Ad budget and still end up with no sale. But in the digital world, marketing is done most effectively and smartly. You can use the golden rules of Search Engine Optimization to land your website on the first page of Google or other search engines. With the help of various free keyword finders, you can select a term that has a volume less in competition but higher in searches.
As mentioned earlier, to reach out to your correct audience, you can read insights provided by Google Analytics for your website and run Ad campaigns according to its results for a better outcome. Apart from these, you can also run Ad campaigns on Social Media and generate a good amount of faithful followers and repeated customers. After reading all these advantages, I am sure you would want to open your online store right away but must be feeling clueless about where to take the lead from.
Don’t worry as I got you covered with that too.
How to create a website for your shop within 5 minutes
There are plenty of websites that allow you to create your designated shop online without a hassle. In Pakistan, Farosh is one of the most trustworthy platforms that allows you to make an online store in minimum time.
The process is super easy and convenient. All you need to do is log on to the website and create an account. You need to provide your copy of CNIC to verify you are a trusted seller. Once the account is created with all the mandatory details included such as your shop’s name, physical address, and the niche of the business, you need to choose a pricing plan.
Farosh offers three pricing plans currently and you can choose the one that suits your budget the best. This platform not only offers you a space to display your products but allows you to offer multiple payment plans and 7 days return policy to the customers for them to have an effortless shopping experience too. Other benefits include such as an unlimited number of product uploads which will allow your shop to look appealing to your customers with a huge number of varieties to choose from, rather than looking like a deserted or jobless site.